Artificial Intelligence Helps Marketers Keep Their Customers
With the increase in the number of customers some firms are acquiring, it can be difficult for marketers to track ongoing customer activity in a timely manner. Artificial Intelligence (AI) can help marketers determine if customers are remaining loyal or are about to jump ship. Considering customer acquisition and retention, traditionally it was less expensive to keep existing customers than find new customers, but the cost of customer acquisition using digital tools has incre