How Important are Online Reviews for Your Business?
Do you monitor your business’ online reviews on a regular basis? More and more people are looking at what others are saying about a business before they decide to pick up the phone or visit. In fact, online reviews have replaced recommendations from friends and family as the preferred method of evaluating whether a business has a good reputation. Ninety-three percent of potential customers read online reviews when deciding to do business with a firm, and 74% say they will not