The first step in formulating your marketing strategy is to determine your overarching objective. Once that is defined, then the strategies and associated tactics can be outlined to reach that objective. Once that’s accomplished, you can begin to search for technology that will provide the data to learn if you’re on track to support your plan.
In the following article, Mary Wallace, discusses the importance of the strategy dictating the technology rather than the technology dictating the strategy. Read the full article here.