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What is Search Engine Optimization and Why is it Important?

Search Engine Optimization, also known as SEO, is the process of setting up your website pages so that they show up on the first page of the search engine results pages (SERPs) when keywords that relate to your business are used in a google search.

If you are an electrician in Miami, Florida, for example, you want your website to be at or near the top of the SERPs when keywords such as “Miami electrician,” or “electrician in Miami” are entered into the search bar. Why? Because if these highly focused, location-driven keywords are used as a search term it means the searcher most likely isn’t looking for general information, but they’re a prospective customer looking to hire an electrician in Miami. The same applies to any other profession and city.  

This is where the services of a professional firm like Applex Marketing can be of help. We have the skills and experience to ensure that your website is highly visible in the SERPs when someone is searching for the products and services that you sell.

It’s important to note, however, that optimizing your website will not bring overnight results and that no firm can absolutely guarantee that you’ll rank at the top of page one. Google uses a combination of algorithms and numerous ranking signals to deliver the best possible webpages ranked by relevance on its SERPs. In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year. Algorithm changes are Google’s attempt to better match results to search intent. By building good content focused on your customers’ intent, you can align your business with Google’s core philosophy.

We help our clients make informed decisions regarding SEO so that they stay at the top of the SERPs and are not replaced by their competitors.

Keyword Research


To rank high on search engines you must know what terms your ideal customers are using when they search for your product or service.


You need to know how they search today and the trends for the near future.

The results of the keyword research will be used 

throughout your SEO strategy and even beyond.

This research provides the framework for your social media strategies and content development strategies.




Your website is your online property that search engines direct traffic to.  It is the only real estate that you actually own on the internet.  We start Search Engine Optimizations on your website and create a clear roadmap of what needs to be done and when.

Our Website optimizations check-off everything required to ensure search engines see your website as relevant for all of the top keywords you want to rank for.



Search engines today are extremely sophisticated. They've learned that to serve up the most relevant search results they need to draw information from more than just your website.


For this reason you have to have an off-site SEO strategy that creates expertly optimized profiles on third-party directories and creates back-links to authoritative websites.


Our systematic process ensures that your business is properly listed on the directories that mean the most to search engines and that an appropriate backlink strategy is employed.

Content Development


Keyword Research will drive the content development process that creates searched-for and engaging content that will be found by search engines and resonate with your ideal customer.

The ongoing development of relevant content ensures that the search engines see ongoing growth of content and also positions you to rank higher for particular keywords that you want to steal from your competition.  


We produce blog posts, infographics, whitepapers, and more to help you rank higher.

SEO Analytics and Reporting

SEO has a lot of moving parts and as your agency we ensure that we are on top of every detail. We also want to keep you apprised of how things are going.  


With this in mind we provide transparent reporting to our clients through live dashboards and reports delivered regularly to your inbox.  We also schedule monthly or quarterly reviews with you to walk you through the details and provide insights and recommendations so you can maximize your SEO investment.

Applex Marketing SEO
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