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How Important are Online Reviews for Your Business?

Do you monitor your business’ online reviews on a regular basis? More and more people are looking at what others are saying about a business before they decide to pick up the phone or visit. In fact, online reviews have replaced recommendations from friends and family as the preferred method of evaluating whether a business has a good reputation.


Ninety-three percent of potential customers read online reviews when deciding to do business with a firm, and 74% say they will not work with a business with poor reviews. Getting more positive online reviews will improve your “star rating” across the major review websites and increase the chance someone will do business with you. It will also dilute any negative reviews that would discourage people from reaching out to you.


One strongly worded, “thesis-length” negative review can dramatically alter public perception of you and your brand


If you already have a five-star rating, then it’s important to protect and maintain that unblemished record. Statistics show that potential customers give more weight to more recent reviews, within one month, than older reviews, so it's important to implement an ongoing reputation management program to keep those reviews fresh.


It's all discussed in a FREE comprehensive report explaining the truth about your online reputation. Also included are recommendations so that you can get more positive online reviews to improve your "star rating" and increase the chances new customers will want to do business with you.

To get your free report, email us at: info@applexmarketing.com


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